Our Mission

Throughout history, women trailblazers, inventors, writers, activists and leaders have been sidelined and erased. This has a massive impact on our modern lives. Our girls aren't hearing about these invisible women, they aren't being shown the paths beaten by their foremothers, they aren't aware of the female giants whose shoulders they can stand on. We're here to change that. Surrounding girls with conversations about inspirational women and empowering them to include these women in their own conversation changes the narrative. Our products won't change the world, the kids who wear them will.